Can’t snag time on your CEO’s calendar? Try the next best thing: Checking in with their digital twin, instead. Executives are cashing in on the digital twin trend. Earlier this year, Meta was rumoured to be working on a digital twin, a.k.a., AI clone, of CEO Mark Zuckerberg. Meanwhile, Customers Bank CEO Sam Sidhu tapped his own digital twin to assist with part of the company’s Q1 2026 earnings call. Mark Thomas, president of IT governance firm Escoute Consulting and creator of his own digital twin, told IT Brew he is seeing a lot of demand for digital twins from various company stakeholders. “What I’m seeing right now are more specific roles like CFOs, chief risk officers, and so on, who are using these twins to help them make decisions and help them look at risk categories,” Thomas said. It takes two.—BM |